Even in its 25th year of servicing the title insurance and mortgage lending industry, independent research and abstract firm Hollerbach & Associates continues to grow. One sign of this progress is the firm’s retention of title and mortgage industry marketing consultancy, True Impact Communications (www.trueimpactcommunications.com). Principal Brian Rieger has worked with numerous mortgage and title companies nationwide, including national title insurers, title technology firms, vendor management companies and title agencies. True Impact Communications will work to continue the growth of the firm by promoting its Texas-based expertise on a national level. Says owner Jim Hollerbach, “Just as Hollerbach & Associates understands the subtle nuances of Texas title research better than anyone, True Impact understands the subtleties of telling a corporate story to a national audience of mortgage and title insurance-related companies. It’s a natural fit.” True Impact will assist Hollerbach’s established team of marketing and design professionals to continue its consistent branding and marketing effort, while expanding the reach of the company’s story on a national level.
Hollerbach & Associates, an independent title research and abstract firm in San Antonio, will continue its strong partnership with the Texas Paralegal Association, including advertising support for the Texas Paralegal Journal. “The paralegal is the lifeblood of the law firm,” said owner Jim Hollerbach. “These are the people who put glue around the legal process every day,” he said. “We are proud to support the Texas Paralegal Association, which has a long history of promoting and sustaining its membership, and the critical role of the professional paralegal in the legal process.”
Sounds simple, but a good vetting process which is reviewed and updated periodically can save a lender time and money in the long run. Your partners don’t just help you deliver a loan product. They’re also your face to the borrower in many cases. Carefully qualify your new settlement services and mortgage partners, and audit them regularly. Check references. Check their tech. Then, check again. Do they know the geographic market you are asking them to service? Are they experienced with the non-traditional lines of business such as default or commercial REO—or did they just add the services when the refi boom ended? Ask your customers how that vendor is performing. A good vendor can have a real impact on your margin. The “cheaper” option may end up costing you far more down the road.
Mortgage and real estate lending success begins with the little things. From time to time, we’ll let you know what we hear from our lending partners, and refresh you on the details that make a good mortgage lender great!
I know the economy isn’t hitting on all cylinders right now. I know that we all have to work a little harder these days. But I can’t help but wonder how much our economy stutters when the media chooses to focus on the negative day after day. I’ve heard that the stock market, in particular, is as much psychology as science. Investors work with numbers, statistics and….hunches. “Confidence” is so important to our economy that the Consumer Confidence Index is actually a key economic indicator. But I can’t imagine many out there feel confident in making investments or purchases right now when they’re bombarded with negative reports and, worse, commentary. This is not to suggest that the media shouldn’t cover these things. However, we all know that how it’s covered, how often it’s covered, and how it’s analyzed by the talking heads has a real impact on the viewer.I, for one, would like to hear a little good news now and then. It’s out there. We’re just not hearing about it.